Following the explosive international fame of PSY’s “Gangnam Style” in 2012, K-pop has become a global trend – it has been receiving spotlight by the press including TIME magazine and recognized as “South Korea’s Greatest Exports.”
Consequently, K-pop has been one of the rapidly growing music genres in the world.
As K-pop has been being globally promoted through the social media, more and more people around the world are getting fascinated. In fact, this genre has a massive and wide range of fans around the world, and the K-pop fan bases in Canada are gradually growing.
In Canada, CBM Entertainment is mainly targeting two of the most influential ethnic groups: Chinese and Korean. By aiming at these two major markets,
we will perform our best to provide with the great foreign cultural experiences and to choose the most appropriate marketing platforms for our clients.